Tired of hearing "it's too early" from investors?
I help hardware founders move from promising ideas to commercially viable ventures. Stop burning runway on technical ‘could-dos’ and start generating real commercial traction.
Don’t guess your way through the development fog. Complete the Commercial Readiness diagnostic to identify your gaps and receive bespoke feedback for next steps:
The "Too Early" Trap
Most hardware ventures don’t fail because the technology doesn't work. They fail because their commercial evidence is too thin for the next round of funding.
The Build Trap
“We’ve spent six months perfecting the prototype, but I’m terrified we’re building something the market won’t actually pay for.”
The Reality: You are burning your limited runway on technical “could-dos” before proving anyone actually wants to buy the product.
What’s Missing: An objective, external audit of your commercial assumptions to ensure every engineering hour is spent on a “must-have” feature.
The Funding Catch-22
“Investors tell us to come back when we have traction, but we need their investment to build the product that generates the traction.”
The Reality: You’re stuck in a loop—needing a cheque to build the product, but needing the product to generate the traction data investors demand.
What’s Missing: A capital-efficient way to generate Evidence of Demand and purchase intent without committing to a full-scale production run.
The Development Fog
“We have so many technical features we could develop; I just don’t know which ones are essential for our first sale.”
The Reality: You are drowning in technical complexity and losing sight of how to get from 0-1.
What’s Missing: Strategic oversight to strip away the noise and focus the roadmap entirely on the path to revenue.
Stop guessing.
Find out what is holding you back.
“Transformed an early prototype into a tangible, investable concept.”
Working with Matt has been a really positive experience. From the start, he helped take an early academic prototype and turn it into something that could be clearly communicated and validated in the market…
Frances Pitt – Tech Transfer Officer, Warwick Innovations
University of Warwick
Closing Your Gaps
We don't just design products. We build investable business cases. Here's how we move from "too early" to Revenue Ready
01. The Audit
We review your project status and identify key risks with your development route. Complete our free Readiness Diagnostic for tailored feedback, or book a call to discuss directly.
Outcome: A clear, objective roadmap of your current commercial risks.
02. Strategy Sprint
We conduct an intensive 1:1 strategy sprint to map a path from a promising idea to commercial traction. We’ll cover:
1. Who are your early adopters
2. How can we test your product offering?
3. What are the key requirements of your product
Outcome: A defined ‘Route to Revenue’ backed by Evidence of Demand.
03. Execution
Strategic oversight and hands-on support to help you implement your plan. We don’t just send a report. We’re on hand to support you on your journey to revenue generation.
Outcome: Professional-level design execution to ensure you reach revenue before you run out of runway.
“He helped me translate a concept into something that could exist in the real world.”
Working with Matt has been extremely valuable as I prepared to build and test my prototype. He gave me a much clearer understanding of the design process—especially important since this is my first hardware product.
Matt also helped me see things from different angles, which was critical in understanding who I am designing and building my product for. He has been consistently patient, considerate, and genuinely curious.
He took the time to learn about a complex and fragmented industry, which showed how dedicated he is to supporting his clients. Our conversations planted many seeds that I’m still growing and nurturing in my work.
I highly recommend Matt to anyone navigating the challenges of designing and building a physical product.
Founder of CleanTech Startup
Hi, I'm Matt.
I’m the founder, designer and researcher at People Planet Product. With a background in Mechanical Engineering and Product Development, I’ve seen firsthand why brilliant technical ventures often struggle to secure the funding they deserve. It’s rarely the technology that fails – it’s a lack of commercial evidence and strategic roadmap clarity.
I work across MedTech, AgriTech and CleanTech to ensure that innovations which benefit people and the planet have the impact they deserve. My goal is to equip founders and start-ups with the tools they need for commercial success – enabling high-tech innovations to move out of the lab and into the real world.
MedTech
AgriTech
CleanTech
Stop guessing if you're ready.
Most hardware ventures are closer to investment than they realise - they just lack the commercial evidence. Get bespoke feedback on your gaps in 5 minutes.
Hi, I'm Matt.
I’m the founder, designer and researcher at People Planet Product. With a background in Mechanical Engineering and Product Development, I’ve seen firsthand why brilliant technical ventures often struggle to secure the funding they deserve. It’s rarely the technology that fails – it’s a lack of commercial evidence and strategic roadmap clarity.
I work across MedTech, AgriTech and CleanTech to ensure that innovations which benefit people and the planet have the impact they deserve. My goal is to equip founders and start-ups with the tools they need for commercial success – enabling high-tech innovations to move out of the lab and into the real world.
MedTech
AgriTech
CleanTech
Stop guessing if you're ready.
Most hardware ventures are closer to investment than they realise - they just lack the commercial evidence. Get bespoke feedback on your gaps in 5 minutes.
Bridging the gap between brilliant hardware and global impact.
Bridging the gap between brilliant hardware and global impact.
info@peopleplanetproduct.co.uk
Phone
(+44) 7432 787 405
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