Stop Hearing "Too Early"...
Start Getting Funded.
We provide the commercial validation hardware founders need to secure investment. Specialists in MedTech, AgriTech and CleanTech.
The "Too Early" Trap
Most hardware ventures don’t fail because the technology doesn't work. They fail because their commercial evidence is too thin for the next round of funding.
The Clarity Gap
“I’m not sure exactly where I am, or what the most critical next step is.”
You have a vision and a prototype, but your roadmap feels like guesswork. You’re spinning plates between technical tweaks and commercial planning, unsure which one will actually unlock your next milestone.
Our Sanity Check provides the external “Second Opinion” you need to stop guessing.
The Traction Gap
“I have a working product, but I don’t know how to prove market demand to investors.”
You’ve achieved technical success, but commercial pull is missing. Without real-world evidence and a clear path to revenue, you remain “too early” for the capital you need to scale.
Our Commercialisation Sprints generate the investor-ready data that proves your product is a necessity.
The Expertise Gap
“I know what I need to do, but I don’t have the senior internal expertise to execute it.”
You have the funding and the plan, but your team lacks a senior strategic lead to navigate the high-stakes transition from prototype to production. You need CPO-level oversight to ensure execution is efficient.
Fractional Design Strategy gives you the high-level leadership to ensure your execution stays aligned with commercial reality.
Closing Your Gaps
Strategic interventions designed to move hardware ventures from "too early" to "investor ready.
The 90-Minute Sanity Check
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Rapid audit of your commercial and technical roadmap.
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Identification of “Killer Risks” stopping investment.
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A prioritized 3-month action plan.
Strategic Validation Sprint
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4-week deep-dive to move from hypothesis to evidence
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Direct user research and market demand-signalling.
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Full dossier of commercial evidence for your next round.
Fractional Design Support
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Ongoing senior leadership for funded startups.
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Navigating production scale-up and regulatory hurdles.
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Ensuring design decisions protect long-term unit economics.
“Transformed an early prototype into a tangible, investable concept.”
Working with Matt has been a really positive experience. From the start, he helped take an early academic prototype and turn it into something that could be clearly communicated and validated in the market…
Frances Pitt – Tech Transfer Officer, Warwick Innovations
University of Warwick
Hi, I'm Matt.
I’m the founder, designer and researcher at People Planet Product. With a background in Mechanical Engineering and Product Development, I’ve seen firsthand why brilliant technical ventures often struggle to secure the funding they deserve. It’s rarely the technology that fails – it’s a lack of commercial evidence and strategic roadmap clarity.
I founded PPP to provide hardware founders with the senior strategic oversight needed to navigate the high-stakes transition from prototype to production to ensure that innovations that benefit People and the Planet actually generate the impact they deserve.
“He helped me translate a concept into something that could exist in the real world.”
Working with Matt has been extremely valuable as I prepared to build and test my prototype. He gave me a much clearer understanding of the design process—especially important since this is my first hardware product.
Matt also helped me see things from different angles, which was critical in understanding who I am designing and building my product for. He has been consistently patient, considerate, and genuinely curious.
He took the time to learn about a complex and fragmented industry, which showed how dedicated he is to supporting his clients. Our conversations planted many seeds that I’m still growing and nurturing in my work.
I highly recommend Matt to anyone navigating the challenges of designing and building a physical product.
Founder of CleanTech Startup
Start Your User-Conscious, Planet-Considerate Product Journey Today
Start Your User-Conscious, Planet-Considerate Product Journey Today
info@peopleplanetproduct.co.uk
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(+44) 7432 787 405
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